Performance Marketing Specialist

Performance Marketing Specialist – Google Ads, Meta & LinkedIn Full-Time | Remote | U.S. Business Hours About the Role At Pavago, one of our clients is hiring a hands-on Performance Marketing Specialist to build, manage, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital channels . This role is ideal for a data-driven marketer who understands how to turn ad spend into measurable results. You’ll own campaigns from setup through optimization, with a strong focus on lead generation, conversions, CPA, and ROAS . What You’ll Own Paid Media & Campaign Execution • Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads • Execute campaigns focused on lead generation, sales, and customer acquisition • Develop and test audiences, targeting, messaging, offers, and creatives • Manage campaign budgets, bidding strategies, and spend allocation • Collaborate with creative and content teams on performance-driven assets Optimization & Scaling • Monitor campaign performance and optimize daily • Run structured A/B tests across creatives, audiences, copy, and landing pages • Improve CTR, CPC, CPL, CPA, conversion rates, and ROAS • Identify winning campaigns and scale them efficiently • Stay current with advertising platform changes and best practices Tracking, Analytics & Reporting • Manage and validate conversion tracking using Google Analytics and Google Tag Manager • Analyze campaign and funnel performance across channels • Build clear performance reports with actionable insights • Use data to improve targeting, creative strategy, budgets, and overall paid acquisition performance Cross-Functional Collaboration • Align paid campaigns with marketing, sales, and revenue goals • Work with content and design teams to improve campaign creative • Provide data-backed recommendations on messaging and offers • Support integrated paid, organic, and funnel strategies What We’re Looking For • 3+ years of hands-on performance marketing or paid media experience • Strong experience managing Google Ads and Meta Ads • Experience with LinkedIn Ads strongly preferred • Proven success improving ROAS, CPA, CPL, and conversion rates • Strong understanding of PPC, attribution, audience targeting, and conversion tracking • Hands-on experience with Google Analytics (GA4) and Google Tag Manager • Strong analytical and reporting skills • Comfortable independently launching, optimizing, and scaling campaigns • Strong English communication and project-management skills • Availability during U.S. business hours Nice to Have • Lead generation and/or e-commerce campaign experience • HubSpot, Salesforce, or Marketo experience • Funnel optimization and audience segmentation experience • Google Ads or Meta certifications • Experience managing multiple accounts or significant advertising budgets What Success Looks Like • Lower and more efficient CPA and CPL • Improved ROAS and conversion rates • Consistent growth in qualified leads and conversions • Efficient allocation and scaling of advertising budgets • Accurate conversion tracking and reporting • Continuous testing that produces measurable performance improvements Why Join? • Fully remote opportunity • Ownership of paid acquisition across multiple platforms • Direct impact on leads, revenue, and business growth • Freedom to test, optimize, and scale campaigns • Data-driven and performance-focused environment • Strong autonomy and opportunity for professional growth Interview Process • Initial Screening Call • Spark Hire Intro Video • Recruiter Interview • Performance Marketing / Campaign Discussion • Client Interview • Offer & Onboarding What Happens After You Apply Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This gives the hiring team an opportunity to learn more about your paid media experience, communication style, and campaigns you’ve managed. Please check your inbox and spam/junk folder for the invitation. Apply Now If you’re a hands-on performance marketer who knows how to launch, optimize, and scale paid campaigns while improving CPA and ROAS , we’d love to hear from you. #PerformanceMarketing #PaidMedia #GoogleAds #MetaAds #LinkedInAds #PPC #DigitalMarketing #LeadGeneration #GrowthMarketing #RemoteMarketingJobs #Pavago